in wisconsin i saw a billboard advertising “Outhouse Spring” bottled water. first of all, i have no idea why you would name your company this. much less if you’re a water company. but it gets weirder: the billboard i saw proclaimed “l – m – n – o – [picture of outhouse spring bottled water, obviously meant to stand in for “p”/pee/whatever].” while this made a lasting impression, it did NOT make me want to purchase the water. neither did the second billboard: “we’re #[picture of outhouse spring bottled water], they’re #2.” what’s next? a picture of a refreshing bubbling spring with, just visible, an outhouse perched over the water upstream?!